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Native Americans make strides in U.S. tourism industry

Author

Barb Grinder, Windspeaker Contributor, Canyon de Chelly, Arizona

Volume

14

Issue

2

Year

1996

United States

Guide to Indian Country Page 25

A growing interest in Native American culture has caused a major

economic boom for Indian people in America's four Corners region where

Utah, Colorado, Arizona and New Mexico meet. And if current trends

continue, tourism will provide even more to the local economy in the

near future.

In the early 1930s, when Mesa Verde National Park in Colorado, Canyon

de Chelly National Monument in Arizona and similar protected sites were

first established, Native Americans received little economic benefit

from tourism. A few worked at menial tasks, for menial wages, in

non-Native hotels and businesses. More sold their hand-made crafts for

a pittance of their real worth, often to retailers who earned far more

on each sale than the original artisans.

But today, much of that has changed. Not only are Native Americans

working for the park service and private tourism businesses at

reasonable wages, they are running their own enterprises and selling the

creative work as fine art.

On the Hopi Indian Reservation in Arizona, for example, over 70 per

cent of the people earn at least a part of their income from the sale of

arts and crafts. The Hope Arts and Crafts Guild now has a membership of

several hundred silversmiths, basketweavers, potters, textile workers

and Kachina doll carvers.

A small hand-made clay pot, which would have brought its creator a few

coins in the 1950s, today sells for at least $20. A Navaho wedding

basket, which takes many hours to weave, would have brought two or three

dollars to its maker. They now sell for over $100.

"There's a lot more that goes into making our crafts than people

realize," said Anna Silas, a Hopi tribal member working at Arizona's

Second Mesa Hopi Cultural Center. "Our people must fully understand the

traditions of their people before they can legitimately make kachina

dolls (or other Hopi artifacts.) They must be initiated into the

culture and often, they must go through a long training period to learn

the spiritual and traditional meaning of the items."

At Chinle, Arizona, on the Navaho Reservation, glass artist David

Martinez runs his own studio and sales rooms, with most of his work

selling to tourists. His stained glass creations range from small

framed pictures, which sell for less than $100, to huge murals and

picture windows, costing several thousand.

In addition to selling his own work, Martinez also handles glass art

and other works by a variety of Navaho craftspeople. He also works with

several area architects on original glasswork and sells his art at other

retail outlets.

"The art work and commission sales don't pay all the bills," Martinez

admits, "but I do framing and things like that, so I get by."

Carl Begay, another Arizona Navaho, isn't an artist but he also earns

his income through tourism. A tour guide at Canyon de Chelly National

Monument, Begay has lived in the park most of his 60 years and knows it

intimately.

"I can talk to people about our traditions and culture, both in the

past and today," he said.

"I can show them the yucca plant that we make our ceremonial shampoo

from, and the juniper berries we use for belly aches. My family still

owns farm land in Chinle, Wash., and I help a little, planting corn,

squash and melons or looking after our sheep. But I make most of my

cash from the tourists that I take around the park.

One of the park's many authorized Navaho guides, Begay takes his

clients to visit the many prehistoric ruins in the canyons, but he'll

also take them to see his private living quarters, a tiny house, without

running water or electricity, on the plateau of a mesa.

Virginia Tso-Jim, who lives on the Navaho Reservation in Utah, also

works for the U. S. Park Service, welcoming visitors to Hovenweep

National Monument in Utah. She says more than half the people who work

at Hovenweep, and the nearby Mesa Verde National Park, are Native

Americans.

On Colorado's Ute Reservation, near Mese Verde, the tribal council has

stablished its own park with local people helping visitors explore

ancient Anasazi ruins. The affiliated Ute Mountain Pottery continues

the traditions of the people's Pueblo ancestors. Tribally-owned motels

and restaurants at the Havasupai and Hopi Reservations also provide

management and hospitality industry opportunities for many of the local

people.

At Grey Hills High School in Tuba City, Arizona on the Navaho

Reservation, a hotel management and hospitality training program runs a

32-bed hostel, offering rooms and meals to visiting guests.

"We still have a long way to go," Tso-Jim said," but there's certainly

a growing trend toward our people benefiting truly from the tourism

potential of our culture and heritage. We get a lot of white Americans

and foreign visitors and we're learning from them about this industry.

I'd like to see us have more Native American visitors, so we can share

information and advice."