IT FEATURES STUNNING VIEWS OF CAPE BRETON, TALKS ABOUT

the island’s rich culture, but a 30-second tourism video produced by Destination Cape Breton, doesn’t mention First Nations and is being criticized for its lack of cultural diversity with nary a visible minority in sight. But destination Cape Breton said the video is meant to attract tourists from the Toronto market who visit the island for the Cabot Trail. “For the purpose of a 30-second spot — and we think about how short that is — it is about what are those things that can really impact,” said Destination Cape Breton CEO Mary Tulle. The spot was shown in Toronto for about three weeks. There are plans for other promotional videos that will showcase the Gaelic, Acadian and Mi’kmaq communities, Tulle told CTV News Atlantic.