Cashing in on tourism makes economic sense

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A conference in Bismark, N.D. this September is expected to draw hundreds of delegates interested in promoting Indian tourist attractions and services.

National and international tourism marketing as a part of Native business and economic development planning will be highlighted at the gathering. As well, a chance to learn what tourists are looking for and the benefits and issues that go with showcasing Native culture will be offered to registered delegates.

The American Indian/Alaskan Native Tourism Association (AIANTA) is the sponsor for the third annual American Indian Tourism Conference, which will be held at the Bismark Radisson Inn, Sept. 9 to 12.

An exhibit area means there will be plenty of chances to network with government and industry representatives and international tour operators. The conference will provide a forum for sharing and learning while expanding the collective voice on Indian tourism goals and strategies, organizers say.

They recognize that Indian nations are increasingly ready to capitalize on the growing interest in Aboriginal culture world-wide, and that tourists are looking for more than gaming venues in which to spend their money.

One American study found that slightly more than half the respondents (51 per cent) visited a casino or bingo facility, but 48.2 per cent of visitors to a Native community dined at a Native American restaurant; 36.8 per cent purchased an authentic art or craft item; 22.4 per cent toured a museum; 20 per cent attended a powwow; and 9.2 per cent attended some other tribal event.

"We have known for some time that as the impact of the Native American economy grows, so will its infrastructure, and now it's up to us to encourage others to get on the band-wagon-including tribal, private and public enterprises-and take advantage of this tremendous opportunity," said AIANTA conference co-chair Gloria Cobb.

The chance to exchange information related to the burgeoning Indian tourism industry is expected to attract established tourist operators and major casinos, as well as planners, educators, community leaders and entrepreneurs from across Indian country. Nearly half are expected to come from the Great Plains.

Media representation will include travel and entertainment magazines, the broadcast industry and newspapers.

Cobb, who is a member of the Lac du Flambeau tribe and is the economic development director for the Great Lakes Inter-Tribal Council, has noted a move both to private enterprise and to Native product development, so the profits are being spread around more. In the past, tourism meant mostly gaming; the economic benefits went to the tribal organization running the operation.

"Our effort is turning toward identifying and developing new tourism products and experiences that diversify and enhance local and regional economies," said Cobb. "Now, through sharing their rich Indian heritage and cultural resources, we are beginning to see a spreading effect throughout the larger community. Not only are the traditional benefactors like service stations, restaurants and lodging facilities springing up, but other non-Indian businesses as well."

Some tribes, such as the Oneida, Menominee, Stockbridge/Munsee and Potowatomi in Wisconsin, have collaborated to offer package tours to international travellers, starting this year.

Tourists will purchase packages that include visits to historic and cultural points of interest on and near Indian lands.

"While it will be the Indian lore which attracts them to our communities, everyone will benefit from (tourists') presence," said Cobb.

This year's AIANTA conference theme, "Buffalo Nations," will highlight the northern plains region and specifically North Dakota. Activities surrounding the Lewis and Clark bicentennial will be featured and are expected to build on the momentum of the United Tribes International Powwow, which takes place Sept. 6 to 9.

In addition to the sessions on business and employment opportunitiesin tourism, delegates and their guests will appreciate the Indian market and trade show booths, familiarization tours, golfing and regional entertainment that is being offered.

Last year's event was attended by around 750 people, with six Canadian jurisdictions represented.

For more information or to register, phone 701-255-3285.