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Timmins new branding logo includes Cree

Article Origin

Author

Compiled by Shari Narine

Volume

31

Issue

6

Year

2013

The City of Timmins new logo is written in English, French and Cree and will be printed on various marketing materials. Through the Timmins Native Friendship Centre and the Ojibway & Cree Cultural Centre, the Timmins’ branding team facilitated focus groups to get feedback and determine an appropriate translation of the slogan “I’m in” using syllabics. “Many of us were glad to see some elements in the logo that also reflect the Aboriginal identity. We’re happy to be part of an inclusive process that will make Timmins stronger,” said Friendship Centre Executive Director Veronica Nicholson in a news release.